Ultrahuman has partnered with Optimity, enabling users to redeem reward points for savings on the Ring AIR.
Optimity incentivizes physical activity by offering financial rewards — a key motivator in the fight against rising metabolic disorders like Type 2 diabetes.
Members earn points for steps and other healthy habits, which can be redeemed for gift cards and other incentives. Now, the Ultrahuman Ring AIR is part of the program.
Users can earn points by tracking steps with the Ring AIR, and in future, additional rewards could be available for sleep and metabolic health metrics.
A partnership and opportunity
This partnership also creates real opportunities for insurers, wellness providers, and health systems.
For life insurance brokers and wellness leads, the integration offers a compelling path to reduce risk, increase engagement, and reward healthy behavior at scale, helping individuals build habits that can lead to lower premiums and better long-term outcomes.
For health plans and healthcare providers, particularly those working in metabolic disease, cardiovascular care, and sleep health, the collaboration opens up new ways to engage patients outside the clinical setting.
By connecting wearables like the Ring AIR to evidence-based interventions (such as CGMs for diabetes, ECG tools for AFib, or apnea pre-screening workflows), health systems can activate earlier interventions and lower long-term care costs.
Learn more
Ultrahuman and Optimity are bringing this partnership to life at two major industry events this June. Combining physical movement with live engagement, gamification, and brand immersion.
PiMA Summer Insights Conference (June 2–5, Kansas City)
- Open to the public but promoted directly to PiMA attendees
- Onboarding via QR codes and flyers distributed at the event
- PiMA participants receive 2x the raffle entries as a bonus incentive
- Designed to connect life insurers and brokers to wellness-driven engagement strategies
Insurtech Insights USA (June 4–5, Javits Center, NYC)
- A 2-day step challenge exclusive to conference attendees
- Track progress through the Optimity app; earn entries for step goals and milestones
- Live leaderboard shown in app and at the Ultrahuman × Optimity booth
- Prizes include Ultrahuman Ring AIRs, M1 CGMs, swag, and discounts
- Designed to showcase value to health plans and tech-forward insurers targeting chronic disease prevention and behavior change
